WeChat Marketing
China is one of the most active and strong growing marketing for many industries. Being one of the most popular mobile applications using by Chinese in China and the rest of the world, WeChat is the most powerful and effective marketing platform to reach over 800 million monthly active users through its three major advertising channels:
WeChat Moments
WeChat Banner
WeChat KOL (Key Opinion Leader)
WeChat Moments Advertising
WeChat Moments ads is one of the most popular and familiar advertisement through displaying promotional messages on users timeline or at the bottom of WeChat Official Account articles.
You can target users according to their location, interest, age, gender, marital status, education level, devices and phone network.
WeChat Overseas Advertising to target Chinese travellers in 16 countries and regions: Hong Kong, Macau, Taiwan, Japan, Korea, Malaysia, Singapore, Thailand, United States, Australia, Germany, France, England, Italy, Canada, and New Zealand.
Advertisers can choose to advertise to 18 industries and 122 sub-categories. The 18 core categories including: education, travel, finance, cars, real estate, furniture, fashion, F&B, personal services, professional services, cosmetics, home electronics, sports, health, child education, bags, watches, shoes, jewellery, politics and law, luxury goods, drinks, Internet, entertainment.
Moment ads can have the following component:
Brand name and profile picture
Up to 40 characters ad description
Link to a HTML5 webpage that’s hosted on Tencent’s server
Up to 6 pictures or 6-15 seconds short videos
Interactive options
WeChat Banner Advertising
WeChat banners are very much like the ad banners on a website, they will be featured at the bottom of a message written by a WeChat Official Account.
Standard WeChat Banner Ads
Advertisers can pick some rough targeting (gender, location, age, and type of account in which the banner are displayed) and the ads will be shown to the target group of users. The targeting is same as the WeChat Moment advertising.
The banner ads can take drive users to follow WeChat Official Account, download an app, claim coupon code, buy a product, signup link or to a customized landing page.
WeChat KOL
Influencers are another way to market your brand on WeChat. It means paying a popular WeChat blogger (either through a flat fee, a result-based fee or by giving away products) in exchange for a promotional post on their WeChat account.
The push message can be either a full article talking about your brand, or a banner ad at the end of a content piece.